![]() ![]() “At that moment, many existing partners were exploring the reserved cities, so few people wanted to go to Yaroslavl, then I proposed to Evgeny Tkachev,” says Ovchinnikov's partner and director of Dodo Franchising Andrey Petelin. ![]() I thought and agreed, because I wanted to develop, and Yaroslavl is a regional center, a large separate city. I also refused at first, but the management company asked for help in this situation - to buy it out with debts, resolve all issues and restart so as not to lose the city. “Nobody wanted to buy because the points were in poor condition and it was difficult to restore them,” Tkachev recalls. The previous partner of the network allegedly lost control and declared himself bankrupt, putting up for sale objects: one closed and requiring renovation pizzeria with a staff and debts to the management company, suppliers and an investor of several million rubles and another premise rented for a pizzeria at the initial stage repair. In mid-2018, Tkachev, like other franchisees, learned about the closure of the Dodo Pizza pizzeria in Yaroslavl. The lack of competition and low prices for rent and wages in a small town allowed them to quickly develop and start earning. Tkachev found a room, equipped it according to all brand standards, investing about 15 million rubles, and began to work. “I wanted to work in a larger city, but many of them were already busy with the Dodo Pizza brand,” he says. ![]() Tkachev opened his first pizzeria in the same year in the small town of Tikhoretsk in the Krasnodar Territory. The management assured that we are one team and work on the principle of an open, honest business, I believed, ”the entrepreneur recalls the beginning of cooperation with the brand. “I really liked the project: open, democratic, with a bright leader and an interesting business model. Then Tkachev drew attention to the young company "Dodo Pizza", which was dynamically developing on the Russian market. At first, he applied to international KFC and McDonalds, but did not receive an answer. According to SPARK-Interfax, in 2020 the revenue of the head company Pulse LLC, which manages the network, amounted to 158.5 million rubles.Īt the end of 2017, Tkachev decided to try his hand at the restaurant business, buying a franchise of a famous brand. The Tkachev family has owned the Pulse pharmacy chain for 20 years, which operates in the Krasnodar Territory (10 outlets). ![]() He studied to be a translator, then received a diploma from the Plekhanov University of Economics in Moscow and an MBA from Trinity College in Dublin. The minimum investment is 8 million rubles, 55% of partners own two or more Dodo Pizza pizzerias.Įvgeny Tkachev, a franchisee who is suing Dodo Pizza, was born and raised in Kamchatka, later went to study in Moscow, and his family went to the Krasnodar Territory. In terms of the number of outlets in Russia, Dodo Pizza is also in the top 5 fast food chains, second only to international giants. According to Infoline-Analytica, the company is among the top 4 catering brands in terms of revenue in Russia after McDonalds (91.4 billion rubles), KFC (59.2 billion rubles) and Burger King (35.2 billion rubles), which are also developed by franchise. For many years the company has been included in the Forbes rating of the most profitable franchises.Īt the end of 2020, the chain's revenue amounted to 22.3 billion rubles. Today, more than 750 outlets in Russia and 14 in other countries operate under the brand name "Dodo Pizza". At the beginning of 2019, the network consisted of more than 440 establishments, including outside Russia. A year later, he launched a franchise that allowed the business to grow rapidly: in 2014 there were 25 pizzerias, a year later - 50, in 2017 their number exceeded 200. The history of the Dodo Pizza company began in 2011, when an entrepreneur from Syktyvkar, Fedor Ovchinnikov, opened a pizzeria with a name consonant with the name of the dodo bird depicted on the company's logo. ![]()
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